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There are a lot of web
site designers these days and the truth is, most of them spend a few days building you a web
site, collect their $3000, deliver your web site and then...? They have no idea and
really don't care about your ROI (Return on Investment). You spend that $3000
and now have a nice web site that just, well, it just sits there, in
never never land...
No wonder business owners
are frustrated! It seems like such a waste, doesn't it? These business
owners have no idea how to properly use their web site and how to
properly market it without it costing more money. Of course, how would
they know. This is a new technology that is changing seemingly faster
than the speed of light! These businesses put their trust and livelihood
in the hands of a web site developer who has no business background
what-so-ever. All the web designer thought about was delivering a
product, not the outcome of the product.
Too many business owners
feel this frustration by the internet revolution. They think of it as
this extra weight, i.e. extra cost that their company must endure in order to
keep up with the technology.
Well, that is far from the
truth. Your web site should not be thought of as this additional thing
that is going to cost your company money. In fact, a properly designed
web site along with properly utilizing your web site can actually save
your company a substantial amount of money and provide a Return On
Investment. Sound interesting....keep reading...
Chances are, your company
spends money on some form of advertising right? Whether it be brochures,
fliers, newspaper ads, magazine ads, yellow pages, road side signs, etc.
Take a look at this chart for ways that a web site saves your company
money. (Note: figures listed are simply estimates and vary from
city to city and publications.)
|
Advertising
Costs With and Without a Web Site
|
Without
Web Site |
With
proper use of your Web Site |
| Advertising
in the newspaper. |
10
lines of advertising costing $300 - list more of the
products or services you offer. Or list full job
opening requirements and descriptions, etc. |
4
lines of advertising costing $120 - list a summary of
your products, services, job openings, etc. List
your
web site for more details. |
| Advertising
in a magazine. |
Full
page ad costing $3000/m
allows you to provide a complete brochure of your
company. |
1/4
page ad costing $700/m
allows you to provide a complete summary of your company
and a web site for more details. |
| Yellow
Pages Ad. |
$800/m
for 12 months for a 1/4 page ad with only 2 colors. |
$250/m
for 12 months for an in-column box with web site that
contains 1000's of colors. |
| Total
monthly cost if you were to use all of these forms of
advertising (and again, this is only an estimate). |
$4,100/m |
$1,070/m |
|
That's a savings
of over
$3,000 per month! |
|
And that's only the start of
the savings...How much does it cost you to change your printed brochures
whenever you need a small change? How much do additional colors cost you
in printing those brochures?
And think about this. How
much time do you, your secretary or assistant spend answering the phone
and talking to people only to find you do not have the product or
service they are looking for? How much time could be saved by printing
your website address on your road side sign or in your advertising by
allowing people to look at what you have to offer before they phone you?
Maybe 1 hour a week? 2 hours a week? Do you realize that at $10/hr,
you are saving $40-$80 per month?
In addition, a web site can
actually help you to not lose money or clients! How? When you list
your phone number on that road side sign or in your advertising, how
many people to you think will remember it? How many potential clients do
you loose because they don't remember you? They might remember your
name..but if you printed your domain name, something like
centralfloridaattorney.com, tarellattorneyatlaw.com,
websitewithasmile.com, or any catchy domain name, people are much more
likely to remember it. Then when they are looking for an attorney, for
instance, they will recall your web site address and look you up. Click
here for more Website Benefits.
The truth is, we live in a
visual, information crazy world! People today crave the ability to find
information on their own. They want to see and read about your company
before they call or visit. Every business, small or large, new or old,
no matter what type of business it is, can benefit by having a web site.
It shouldn't cost your business a thing! No, it's a fact that having a web site does not bring instant profits
and success, it is what you do with that web site that makes the
difference. You want your business to be profitable? Increase your
profits by taking control of your web site!
Give us a call and let us
assist you with your web site needs.
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